http://www.core77.com/blog/object_culture/wine_about_the_environment_12091.asp
We recently posted about HP's concept of shipping laptops in laptop bags, rather than just cardboard boxes; another packaging-life-extension concept we've seen is a wine bottle package that turns into a lamp.
Designed by Barcelona-based design firm Ciclus, the product isn't perfect--debate rages over whether this is better for the environment or worse--but we feel it's a step in the right direction.
It's also a good idea, but the expense of package is higher than normal paper package. Because of an extra bulb and wire, the package must charge more. I think the customers may not accept extra cost.
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